Caroline is an incredible data driven marketing professional and human being. She has deep SaaS and HR in-depth expertise.
In particular Caroline helped us with
- Creating a new marketing strategy
- Working at C-Level
- Created a team with high standards and values
- Growing our business
I highly recommend working with Caroline and hope to do so again soon.
Aside from being a wonderful person Caroline was a fantastic colleague to run a high growth sales and marketing function with. Specifically Caroline:
As a sales leader, Caroline made it easy to work together through fairness and open communication. Always considering the bigger picture.
Caroline and I started working together when she was running marketing and the partner channel at OneclickHR, an internet start-up in the HR space. I immediately saw the talent that Caroline is. She joined Thomsons when we were only a handful of people and led marketing as the company grew to 450 people.
Caroline is a natural marketeer, she has the ability to simplify messages and ensure that they are understood by different audiences. She also has a great sense of brand and how to create something that demonstrates the essence of an organisation in a timeless way. She is fun to work with and throws herself into any challenge. It is exciting to see her starting her own business and using her talents to support growing businesses.
It was such a joy to work with Caroline. I can say with confidence that she is the best manager I have had throughout my entire career.
When she started, it was just the two of us trying to spin far too many plates. In a couple of years, she transformed us into an expert team of 7 who were named 'Engage Awards' Marketing Team of The Year 2022'. This was all down to Caroline's leadership!
Her expert and personal approach ensured we not only hit all of our team and personal targets - but that we had a lot of fun in the process! She empowered us all to be leaders in our fields and gave us all the tools we needed to flourish in our roles and achieve our targets.
It’s rare that you come across a marketing professional like Caroline, who is creative yet very rational and practical. I had a pleasure to work with Caroline for almost a year and a half and know her as a fantastic marketeer with a very unique way of approaching things. Caroline created and successfully executed a global marketing and communications strategy to support the changing business needs. I have learnt more in 1,5 years working for Caroline than at any of my previous roles. I was probably most impressed with her ability to keep calm and find a solution to even the most difficult problems. She is a great marketing leader, an inspiring manager and simply an amazing person to work with.
There's no one I'd rather work with than Caroline, not only can she do the work of about 3 people, she can also do it well, and with a level of expertise that's unparalleled. Her ability is matched only by her commitment, and her love for marketing and her team.
She brings out the best in the teams she manages and really helps each individual to shine. I learned so much about marketing from her, and was able to really hone how I fit my content to the context. This meant we were able to create a content strategy that really delivered.
And when I say delivered, I really do mean it - using her strategic brain and encyclopaedic knowledge of the industry, we were able to create a strategy that touched every point in the buying cycle. However, she was also able to let go and allow me to use my content skills and creativity to build content that worked hard. This led to measurable business outcomes such as increase in website hits, digital downloads and, ultimately sales.
The best part about Caroline is that she's an emotive and engaged manager. She was there for me during the best and worst days of my life. She anticipated my needs better than I could, and she always went above and beyond. There honestly aren't enough good words to say about this woman.
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