AWARD-WINNING Marketing SERVICES

Founded by Caroline O’Keeffe, Potencia Solutions offer unrivalled marketing experience in the HR sector.

Having achieved a Master’s degree in Human Resources and becoming CIPD qualified, Caroline worked in 3 different HR roles before finding her passion for marketing. Since 2000, she’s specialised in creating and delivering marketing strategies to fuel growth in businesses targeting the HR community, particularly SaaS related businesses .

With experience gained working both in-house and as a consultant, Caroline has worked with ambitious businesses across the HR sector including:  

• Employee engagement and culture software 
• Rewards and benefits administration software
• Financial Wellbeing software
• HRIS systems